MOAR! BETTER! FIRE THEM ALL! He never got the memo that airlines operate under thousands of regulations, with extraordinary capital costs, in a marketplace where consumers will pick the ticket that's $20 cheaper every time.
1) Everyone who has run an airline for 30 years is an idiot. It never occurred to them that people would pay more for better service, even though they all went to prestigious b-schools. The author of this blog post is a genius.
2) The author of this blog post has no idea about the myriad of government regulations and economic realities of the airline industry.
If I'm ever arrogant enough to assume #1, shoot me.
Maybe you have a solution as to why the travel industry doesn't make any money? Because obviously what they have now doesn't work.
After deregulation, especially in the advent of low cost regional carriers, there have simply been too many airlines. Bankruptcies and consolidation are going to take care of that very soon. This happens all the time in new industries (and the airline industry is effectively new since deregulation reshaped it so much).
This is what this whole article is about - not picking the $20 cheaper ticket every time. That all the companies are the same, so why should anyone NOT pick the $20 cheaper ticket every time?
What the few successful airlines have realized is that there isn't THAT much room to go premium in economy class -- that consumers might pay $20 more for an airline they like, but not $50.
This blogger wants business class service for an economy class price plus a few dollars, and it's just delusional. A Boeing 777 costs $300 million.
Show me something amazing an innovate that an airline has done compared to a competitor. There are slight differences - and I travel all the time, I don't have any one airline I absolutely love and MUST fly.
And if I did, you can be assured I would pay more. I am not looking for business class services for an economy price - I am looking for a DIFFERENT airline.