That's the one thing I don't understand about NFTs. Proponents claim they're supporting real artists, but so many of them are run by totally anonymous teams. The other big issue is that OpenSea has (what I assume) are non-binding bids so you can bid up your NFT. And obviously you can buy from an alt account or have an insider buy it.
I would like to see an NFT market that burns 50% of the amount with binding bids and escrow. No one like burning tokens, but that'll make it a lot more expensive to have an insider inflate your NFT
The rug pull here is also weird, because the project was a success. Sure they may have overpromised or been in over their head, but the organization and brand has at least some value. They could have sold it and not just abandoned it since they didn't owe anyone anything