Ask HN: How did you name your last startup/app?

Just curious how people are finding good names now that <6 letter .com names are hard to find. How did you get the idea/how long did it take?

For people who keep a bunch of domains on hand 'just in case' - did you use one of those? or is having names on hand a way to make it easier to move ahead on projects?

Domain hacks made finding a name easier, but especially for businesses that don't target the tech crowd, picking a memorable name makes a big difference and isn't always easy.