Although Zuck is easy to mock about this move proves courage for a company as big as Fb.
In the end, zuck understands that the risk of not changing is much greater than the risk of staying the same. Technology is unstoppable
It proves Apple’s data labels and growing awareness digital ads drive little business, which proved Facebook is a non-contributor to the economy in a real way
Zuck is just looking to keep his good times rolling as interest fades. This isn’t courage, this is “the writing is on the wall, let’s try something sooner than later.”
Like here's a "Microsoft’s Windows Mobile 2003 for Pocket PC Phone Edition" phone out a couple of years before the iPhone https://www.zdnet.com/product/anextek-sp230/