They were successful with one thing. Now they are talking about something else.
Why shouldn't "MetaVerse" be compared to the insane optimism of AI in the 1980'ies? Something that seemed just around the corner, but never arrived.
It's like Thorium reactors: half the people think it's the next great thing, the other half thinks it will never come into production.
But they are fatiguing, unflattering, and uncomfortable, even for 20 or 30 minutes worth of usage.
Maybe in 10 years when the software stacks are ready the headsets will be good enough for passive use.
I know a company that has a very popular game (Minecraft) and they develop the premier game API DirectX. They also have a pretty popular game console, AR glasses, a well known operating system, etc. I don’t see why they wouldn’t be in a good position to make a play in this space.