Facebook Unceremoniously Kills Off 'Oculus' Brand
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It's... literally a ceremony... and not a small one.
To be fair, she probably wouldn’t care about a name change as long as they keep making her Beat Saber machine.
> Korean pop culture
I’m not seeing the connection. Can you explain?
Indeed. It’s rather more surprising that my mom is playing a VR game and purchased equipment for it in the first place.
For that to happen she must’ve been aware of the Oculus brand.
You can't do this without putting them in VR in the first place.
But people don't even grok it unless you strap a headset on them and give time to get familiar with it. Once you do that you always hear "wow this is powerful, I forgot I was here"
For us VR enthusiasts this is a given. For others it's a gimmick until they experience it. Like Morpheus said "No-one can tell you what the matrix is, you have to see it for yourself". Only through this experience as a VR advocate I have I seen the truth in that.
This is why I'm happy Facebook is so all-in on VR. They're doing this really hard work for us.
I don't find VR immersive at all. When I hear people say this, I tend to think they're a moron. The software, game design principles, and hardware has a long long way to go.
Of course they didn't literally forget that they were in VR. But that adjustment to the real environment was there.
You can also tell when people start apologising for running into other people or entering their 'personal space'. Eg standing too close with their avatar. In VR that doesn't matter technically but it feels wrong. That's when you know it 'clicked' and they're really there with a person half a world away. I get that myself too, it's great. But I love seeing it in people that try VR for the first time (and by this I mean real 6DOF interactive VR, not Google cardboard derivatives)
But yeah there is a large component of suspension of disbelief. I'm sure that will always be there no matter how good the tech gets.
In other words, you are small minded and assume that your personal experience is universal, so anyone that experiences things differently must just have moronic levels of intelligence.
In my opinion, mainstream standards on pretty much any topic are exceptionally low. Mainstream news, tv, video games, movies, books, food, politics, farts, and all, are pretty poor. Not an especially novel opinion.
So yeah, when someone says "i forgot where i was" after playing SUPERHOT or beat saber on an oculus for fifteen minutes... I'm gonna roll my eyes on the same level as finding bell peppers spicy or cop shows surprising.
tried vr years like 5 years ago and didn't seem fully baked then but now i don't see why you would buy a console when you could get a vr headset for cheaper and it's far more novel.
imagine the nintendo wii except 8 times better.
I have a Vive from 2016. I purchased the Q2 with the intent of doing dev work with it and I expected it to be a big improvement. I mean I read reviews like yours and I saw what it was capable of.
Don't get me wrong, it's a big deal that it is now standalone (the Vive very much feels lke the matrix), but the visual fidelity hadn't incresed prceptibly in that time (as far as I can tell) and the headset itself is still too heavy.
The higher sales are interesting but it's at like 6 million units worldwide? The most popular consoles were over a hundred million. We're not even into a console that everyone knows about but only that weird dude has like the Xbox yet.
I can see a future where these googles are 3x the resolution, even cheaper, and as light as actual glasses, and that day we'll be at mass market, probably before it.
But if you made me work in VR for any length of time at all as of now, I'll quit because the quality is not there yet. I'd rather play the latest games on cheap but incredible monitors anyway.
Give it six weeks. You might still be entralled. I sold mine, I don't want to build anything for that guy.
Unlike the Vive I rented some years ago for a party, the screen made text more or less readable when it was large enough (I think the screen door effect interfered more on the Vive). Also not needing up base stations was a huge QOL improvement for using it a lot, and after I upgraded to Wifi 6 the desktop lag was pretty negligible. The weight doesnt bother me at all to be honest but having it resting against my face probably wouldnt be great day after day.
But after playing around with some desktop mirror apps, I decided it's not where I'd want to switch - yet. I code on a 32" 4k monitor at 100% scaling and I'm not interested in replacing that until I can get close to the same number of words infront of me at a time.
But.. 8k Pimax has been out for a while, 12k Pimax VR headset was announced, and the Varjo aero is expensive but has 2880x2720px per eye and was just released to consumer. The space is getting interesting very quickly at the moment.
Maybe it will be big for games but gluing a computer to my face for longggg periords of time no thanks.
AR glasses though they could be truly be the next big thing like the iPhone ...subtly enhance the world around us and our social interactions with each other through a form factor we are accustomed to.
Yes. This is where we are heading just like smartwatches, it is now a reality.
It always matters on executing it right, just like the smartwatch market. The first to do that right with AR glasses, wins.
The UX needs to be subtle (not a lot going on) ... enhance and revolutionize daily life experiences like smart glasses that can zoom in like binoculars (would also help low sighted folks), glasses that turn night into day and vice versa and some other ideas ive thought might enhance real life like playing ping pong or a card game and the glasses keep/show the score with each point awarded... also when you meet someone new the glasses tells you their first name at the least. As well show you how a building or a spot in the woods where there once was a house looked decades or more ago.
Also for branding call them smart glasses not AR glasses ... average person can easily understand that branding.
This 'killer app' will likely come from Meta, Apple, Alphabet or Microsoft and unlikely that it will come from Snap.
Then, there's always surprises.
Once I saw his first demo of Facebook Stories glasses where he was playing ping pong (in late August/early Sept) I immediately thought the glasses should be keeping/showing the score and posted that thought. They probably were working on that before, but maybe not and overall and right now its all just fantasy. Possibly for patents and to show investors that Apple's blocking Ad Trackers is hurting us but we have a way forward.
Also he is showing off a lot of AR Glasses tech not VR cause he believes VR (strapping headset to your face) isn't the next big thing rather AR/Smart Glasses are. But all he is showing is YEARS away.
But I'm starting to think it's not going to be good enough for a days work.
[1]https://blog.immersed.team/working-from-orbit-39bf95a6d385
Well there's your mistake. I also have the Q2 but it was never meant for work but for games. The device was built to be as cheap as possible with the apropriate compromises that are just not gonna cut the salami in terms of image clarity for small text and such needed for work. Games like beat sabre and super hot? A complete blast! Browsing HN or code on it? Pass.
A VR headset for work would need to have a high resolution display panel per each eye, instead of shared one for both. That would massively increase the price, weight and the GPU horse-power needed to drive 2 high-res displays while decreasing battery life.
The tech is just not there yet for this to be cost effective enough to sell in high volumes but we're getting close really fast.
This made me laugh
Next you're going to tell me that buying a Dodge Challenger won't get me a beautiful girlfriend and that HungryMan Dinners don't look like culinary masterpieces.
Some of the pieces are real. Everyone has their mouth open, because it's real hard to breathe with your nose with all that stuff on your face.
Think of what it would be like if Microsoft were called “Windows”, or Apple were called “Mac”. Facebook has realized that their main product does not appeal to everyone, and attaching the “Facebook” name to everything they do is not a great way forward. That’s why the Facebook name didn’t take over the Instagram or WhatsApp brands.
Let's don't fool ourselves: the only reason to change the name of the company is because "Facebook" name has many negative (and fairly earned) connotations. Every time "Facebook" (the company) launched a new product there were concerns about the privacy and invasion they do (and to me their were justified).
They want to reduce that by being able to say "Meta just created X" instead of "Facebook just created X". Let's see how far it goes...
You sound so dismissive when you put it that way but the App Store makes an absurd amount of money and Their 3 main products have to sit on top of their competitors foundations.
It makes sense for them to try to make their own and the smartphone battle is already over.
This gives us MAGMA. Like the thing that will burn you alive if you touch it.
And a 2-second 3D hologram of Freddie Mercury just popped into existence.
Close enough... https://youtu.be/pG-kdPZZwQE
Best pronounced as Dr. Evil does in the first Austin Powers movie
This segment of users is probably not what "Meta" is concerned with.
Mainly, I think this is a push from a company who's idea pool has desiccated.
What is the end goal to have people in a headset talking to each other? That will happen irregardless of whatever platform it exists on, and unless FB is giving away unlocked headsets perpetually, I don't think people will pick their "Metaverse" over any other.
They might have an edge if they started as a peripherals company.
Say what you like about metabook, but at least its currently optional on your phone/device. Google and the myriad of shitness that is the android OEM manufacturer security is hard to escape.
Sure, you can use custom roms, but you can do this with oculus as well.
Oculus is too associated with gaming. Facebook wants VR for telepresence, they don't want the gamers market, they want the facebook market.
I think VR sucks and I hate it, but if Zuck convinces my mum to strap on a headset, there won't be much I can do about it. And he has powerful means to convince people...
Just got my Quest 2 a few weeks ago and I'm loving the shit out of it. (I still have some issues with it that I'm overlooking of course)
Most Facebook users will never even know about this renaming.
I posted the video somewhere else in the thread and I think there is an not-so-active submission of the video on HN here:
https://news.ycombinator.com/item?id=29032872
But the man is sharp and straight to the point and I just love listening to his insight.
I have lost a lot of respect for Carmack with how nonchalant he's been towards working with somebody as dubious as Zuckerberg
I mean the way people talk about Zuck, you'd think he's a mass murderer. But I'm not sure what he actually did other than brag about having passwords back in college and making ruthless business decisions.
For many people, the way (most) people talk about someone (i.e. their tone, not specific details) is the primary signal used to determine their own general tone/opinion about that person.
A few other common reasons someone may not like Zuck: 1. He's rich 2. He's at the top of a hugely profitable company (and profitable companies are generally disliked) 3. FB has absorbed a lot of the advertising spend, at the expense of traditional media (whose tone sets the tone for many people, pt 1)
In no way are they pumping out ever more opinion pieces rather than actual news, to pander to which ever "side" they "support"
if Facebook was editorialized, then yes, it would be the leading cause of x, y & z. Facebook is a reflection of society. How do I find out about some nefarious actor on facebook? through news, its pretty rare that I am organically exposed to that stuff.
Take Tide pods, that was a total moral panic driven by American TV. The "death bird" panic was driven by UK daytime tv. It got to the point that my Kid's school was showing the image to my kids, saying that it was ok and that its not a problem, and that you were never going to die, all the while having an expression of repressed fear.
Facebook is a Social Phased lock Loop. You have to engage with the extreme content for it to continually be shown to you.
I dislike Facebook, they have made some strategic failures. However this _obsession_ with facebook absolves everyone else, which is both the point and the risk of this stupidity.
I think our core disagreement is the pernicious impact of the engagement algorithm. It’s not hard to fall into extreme content: you just have to engage with something adjacent to something adjacent to something adjacent to it. “Slippery slope” is finally a meaningful phrase.
I have difficulty with this. It reminds me very much of the argument against video games, or "driller thriller" which lead to video censorship. Don't get me wrong, the availability of it is disturbing. However I would counter that it takes a person who is vulnerable for that to work on (ie take someone who is "center ground" and walk them to an extreme) its not an instant process. Again, we as wider society need to be better at spotting and supporting these types of people and equipping them with either a benign purpose, or the critical thinking skills to avoid extremist holes.
Where I do think we might agree is age restrictions. I don't think children should be on any type of social media that can host images or posts long term. (I suspect chat is less risk, so long as its timeboxed and has reasonable parental support.) Anyone less than 18 shouldn't be on facebook/snap/insta/tiktok at all, I don't think
You and I may not like him or use his website, but it seems that it is enough for someone like Carmack to continue working there for longer and the users who still detest him and his website to continue to have an account and use it regardless.
From a business standpoint, he is still winning. Every time someone uses his services or he is talked about, he wins.
No, he openly offered personally identifying information. Bit different.
In the best case he’s just ridiculously naive, in the worst case…
Facebook has been successfully used for, and did not feel the need to intervene in, orchestrating genocide in other countries, IIRC - and this is before his secret meetings with aforementioned administration. Something something if it can happen somewhere it can happen where you are.
There are many other things, but those are the first to come to mind that would make me want to have absolutely nothing to do with him. Do you not care about other humans and civil society? If so, Zuck may be for you, but not I.
> I don't think there's anyone who I would outright refuse to work with just based on their negative public reputation.
Many successful SWE's and hiring managers have publicly and anonymously discussed not wanting to work with or hire previous Facebook devs based on morals and ethics of business, not even mentioning Zuck. Are they just trying to virtue signal and act woke? I don't know.
So like every other large company then.
"We connected people together and it turned out 1% of them are assholes"
> Are they just trying to virtue signal and act woke? I don't know.
Yes, is signalling your virtues and acting .. "aware of what is going on, or well-informed, especially in racial and other social justice issues"... bad?
If it harms others, then yes. Just yesterday I read about lawsuit where white male was fired to hire two females. Which is a direct consequence of diversity virtue signaling.
Also as you're talking about humans, probably use "man" and "women", otherwise you sound like... someone who would complain about people being woke.
Even independently of Facebook/Meta, yes.
He never struck me one terribly concerned with ethical dilemmas. More the pragmatic kind that wants to work on cool stuff. But I always listen when Carmack talks because no matter his ethics, I find he has exceptional insight.
when you least expect it you will be in a meeting about business management crap, it's very hard to keep that at bay.
I don't regret doing my own thing, but sometimes I'd like to work for my company instead of running it.
Also what is it with this idea of "everyone will throw morals into the trash to work at X", it's simply not true, some people DO indeed posess ideals and the integrity to go with them.
Back to Carmack - if I were Carmack, had the intelligence and experience Carmack does, along with the money and connections Carmack has - I would simply find somebody not as slimy as Zuckerberg to work on VR related things with, it's as simple as that. I'm sure there are several others who would be happy to fund him if he reached out.
Do you think otherwise?
As is every other fb employee.
From that tech dream perspective, which I assume they both share, the Facebook way of making money while chasing those dreams is just circumstantial details. For both of them. I'd expect those two to get along excellently. One of them is now basically renaming his life's work out of admiration for what the other can do, and the other is probably not infinitely immune to flattery.
Zuckerberg Chan Biohub may satisfy some of your criteria
The problem is, there are only two other companies with the budget, R&D budget to do that. One is apple, who I doubt would let Carmack be free to do what he wants. The other is Microsoft.
At the same time Facebook bet on VR is decade+ long game.
I wouldn't write someone off simply for working for someone.
1) much cheaper price
2) portability
3) seamless onboarding experience
I love my index but there is no way that it can currently beat oculus because of these things.
Also, Oculus is well aware of these features. At least Carmack is.
The highlight of connect for me was the Carmack keynote. I suggest all techies watch it:
Valve, with their already existing VR ecosystem, is probably the best positioned to compete in the space.
However, Zuckerberg said during the keynote that they were going to continue to sell hardware at or below cost in order to grow the space. I’m sure that’s somewhat of a business decision, but I honestly think Zuckerberg has a genuine interest in the technology and just wants to move it forward. While Valve could technically also sell at or below cost and hope to make it up with their Steam cut, they haven’t been willing to do that with any other hardware release.
It's really a shame this isn't illegal.
Facebook cannot do VR based on games. It wouldn't bring in enough money to sustain it. They're going after a much bigger market.
The entire global PC gaming market was worth $42b in 2019. It's up a bit since then, but not by much[1]. That's equivalent to about 5 months of Facebook's revenue[2]. In other words, in terms of revenue, Facebook is double the size of the entire PC gaming market.
It doesn't really matter how good or how big Valve are. They're a big fish in a small pond compared to Facebook.
[1] https://www.statista.com/statistics/292516/pc-online-game-ma...
[2] https://www.nytimes.com/2021/10/25/technology/facebook-profi...