I wish you were right, but looking at Internet traffic on mobile devices [1]:
* 24% is YouTube.
* 10% is Facebook.
* 8% is TikTok.
* 8% is Instragram.
* 7% is Facebook video.
* 6% is Instagram.
* 5% is Google.
* 2% is Netflix.
That leaves about 30% for all other Internet traffic, including other large walled gardens like Twitter, Snapchat, WhatsApp, etc. So something like three quarters of all Internet traffic is in walled gardens now. Privately owned communication spaces are some of the biggest businesses in the world today.Note that this is mobile data, because it was the first dataset I was able to find easily.
[1]: https://www.visualcapitalist.com/the-worlds-most-used-apps-b...