This might be the nicest thing I’ve ever said about Comcast but I think their slow roll-out approach was better (from a PR perspective) than what facebook is doing. There was no big bandaid pull where Comcast was suddenly Xfinity it just sort of... happened?
Older companies tend to be run by pre-internet leadership, with deep and wide political connections and awareness.
They tend to do better with PR slight of hand. Maybe because they get it’s all a political boondoggle and SV companies are run by finance wonks.
Did it really happen though? I still see stuff with Comcast on it. Like technician trucks, random web pages, postal mailings, etc. It seems to me that they just came up with the term Xfinity and then slowly associated it back with the Comcast name, so now both Comcast and Xfinity can be thought of as terrible companies.