Their existing prototypes are outrageously embarrassing. I'm the kind of person that has a hard time watching The Office because I feel second-hand embarrassment, and I can barely make it a minute in to any of their VR demos. They're so uncanny, awkward, and embarrassingly goofy. At least The Office has some endearing quality (sorry for the weird comparison).
I'm not sure if it's Mark Zuckerberg's influence or what... but everything about Facebook lacks some sort of jour de vive. Like, their idea of "making work fun" is stuff like... an astoundingly cringe-worth video about healthcare open-enrollment? This kind of thing dumbfounds me https://vimeo.com/639318528... and I don't even consider myself a cynical person.
All of this feels only a few degrees removed from Jonestown.