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I don't know about too many tiers, but they've certainly run out of sensible naming ideas.

Who the hell signs off naming a product 'Zero 2' let alone the 'Zero 2 W' ?

It's becoming like USB version names. If you're familiar with them from working with them all regularly, you can just remember what name means what. But for newcomers, it's a massive struggle. I feel that naming things in general imposes a lot of cognitive burden on people. Chrome version numbers are beautiful. Just incrementing integers, the way we numbered things as kids.

I wonder if the naming mess is intentional for marketing or an accident of not predicting the future well enough? They certainly seem to be trying to keep it simple and it's nowhere near the impossible muddle of, say, Intel and AMD CPUs or Nvidia GPUs yet.

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