This screenshot looks like a streaming content interface, and data mining you has been a fundamental part of all these services for years, right? Not saying it's great, just that this isn't new or unusual. Of course they're tracking what you watch for advertising purposes.
Or is this a fundamental part of the UI for a Samsung TV that you need to interact with for daily use even if you don't want content through Samsung? Because that would be unacceptable. I wouldn't buy a TV if it required an internet connection to function.
My favorite type of advertising is traditional TV commercials that can be fast forwarded or muted and fully skipped. There's never going to be a net decrease in advertising. Digital and streaming are just making it harder to skip, keep strictly separate from content, and receive anonymously.