That's definitely a goal of OTel! And it seems to be working. Anecdotally, OTel support has been very important for my workplace (we sell observability tooling https://www.honeycomb.io/) in terms of prospects. I think a lot of decision makers at companies are realizing that they can't afford not to have vendor-neutral instrumentation.

And tracing is GA in most SDKs as well, so you should feel ready to adopt it. Several vendors and OSS tools support it (or you can export your data to another format with the OTel Collector).