HN comment : https://news.ycombinator.com/item?id=29071855
calendar story : https://www.sbnation.com/a/17776-football
Then google came in and started penalizing web sites for outbound links.
Then everyone stopped the blogrolls and the webrings disappeared - and people even got stingy with linking to a site in a blog post.
Sure, blame 'shady seo' or what have you - and yeah that became a thing, but the real blame is google. Pushing sites down google was such a scary thing that wordpress took the previously-in-core linkroll out in future updates - even if you have a blogroll with just friends - it was removed - many did not know - and if you did, you had to go install a plugin to bring the functionality back.
Of course the better options would of been to just auto-nofollow tag all the blogroll links - share the web and not to worry about a google penalty or being associated with 'spooky sounds "bad nieghborhood" in google's alog-eyes'
I'd love to see web rings brought back with auto-nofollow added - and a stats system that was open to all who installed / used it for webring X Y or Z - and blogrolls that are easy to nofollow.. better with hover preview / a note about why you love site Y or what have you.
It would be better for the web, but it's not easy to do currently and not a big benefit for the work right now.
Anyone remember when the search engines had a web ring to try the search at other engines at the bottom?
Google are practically unqualified to separate genuine content from spam. What's their reason to serve users who can be endlessly contented with externally recommended content? That's effectively ad-blocking at the mental level to them. If we could invent some ubiquitous on-page discovery mechanism we'd have big tech over a barrel.
Maybe the web 2.0 changed that ?
I'd say it was what, web 2.5 (?) where many started raising the drawbridges and closing off the wall gardens; making it harder to explore / share.
google, fbook, even insta, and I'm sure others purposefully making it harder for the little sites to be discovered, kind of the opposite of what web 2.0 was supposed to bring.