It's good to be aware of energy consumption. It requires planning and a concern for efficiency.
These habits seem difficult to inject into popular thinking until there is economic pressure. Human populations have consumed entire forests to burn wood just to cook and to stay warm. Electricity is a superior solution, but the same primitive, wasteful habits remain.
In other words, for all the people "on the grid", the challenge is to unlearn wasteful consumer habits and conditioning. Their homes are full of devices and AC adaptors that draw power when idle. The combustion engine itself is very poor in efficiency, but the high energy density of petrol masks the cost.
People prefer not having to think about the energy cost and environmental cost. A challenge in the area of EV adoption, for example, is that people expect not to need to concern themselves with expenditure. Those who drive an EV need to be aware of the energy cost of driving (e.g. heating, cooling, tire inflation, load) and of the advantage of combining trips.
Is it all "too hard"? Well, the period of "energy luxury" has brought us to an ecological crisis.