right - and it assumes that a company like apple has given no thought to what might sell in the market when they come out with things like the "wildly overpriced" airpods.

Yes, when they came out, they cost a LOT more than the competitors (I used Jabra). But wow, did they WORK well. It was no comparison really and was a lot of little things (just fewer bugs I think rather than features, they ALWAYS paired with my phone, pretty quickly, and had good battery life).

For a lot of consumers, they don't care about features, they just trust apple more than they would for example govt run email or govt made phones.