As long as the core system is built on solid engineering, this definitely makes sense.
From my experience in a deadline-constrained environment, things end up being slapped together until they "just work". Adding new features gets more and more difficult and if you're still constrained by deadlines, then the solution is to hire more, which is effectively a brute-force solution to meet the deadlines. Output per employee gets smaller, but total output should grow by some marginal amount.