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Some theories have been posted and I agree with those, and think there's also a subset of people who assume if a product is being sold in a store or by some company that it is automatically safe and works because they assume the government or Walmart, or whomever wouldn't let them sell it otherwise.

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Oddly though, at least anecdotally these are often the same people who harbor conspiracy theories about both governments and large corporations. A lot of these "holistic" products seem to capitalize on appeals to being an alternative to approved or widely accepted treatments. You could even say that the people who rely on crystals for medical purposes believe that everyone else is gullible and they're not. That's the sales pitch, even though the thing is sold at Walmart. So... hm. Hard to deprogram that, I guess.

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