Newcorp and the other media's anti google campaign has worked flawlessly. Even techies boarded the train and now think Google is worse than Microsoft or Apple. At worst Google is as bad as Microsoft or Apple if all the things the articles accuse them of is true.
I don't work for Google nor own Google stocks, but among the things I am afraid of Google using its position to capture a bit too much of the ad-market is among the least of those, and that is ultimately what all these accusations boils down to. User data is for ads, these anti-competitive practices are for ads etc. If ads is the peak of their evil then I'd say they aren't terribly evil.
Google's biggest sin was to sit in the way of news media profits, that caused a barrage of articles written by news media companies targeted at them. I'd say that is evidence of news media being evil, not Google being evil.