(https://twitter.com/fasterthanlime/status/145209451374118912...)
The swindle with FLOC was pretty obviously tied in this, but people still went in circles discussing whether it's private or not, and downvoting those who said FLOC is a trap.
Let's consult the plan, nothing is even secret about this:
- Google disables third-party cookies, crippling competitors to its Analytics, and thus their data for ads.
- Google throws them the FLOC bone to avoid being sued, dressing it up as a privacy measure. Meanwhile FLOC is controlled by Google's code in the browser.
- Google itself continues to vacuum up users' stats for all sites through the browser, never needing the cookies or FLOC.
So, if this is not a case of Google using its monopoly on web services (email and video) and the monopoly on the browser to prop up its monopoly on web ads, then I don't know what is.
The baffling part, really, is: with Goog already being ahead of the rest of the planet by having surveillance in The Browser, why don't they chill the hell out and stop right there. It's almost like someone inside decided to set up a multibillion-dollar morality performance and demonstrate what happens when a company is being too greedy.
Also, we probably need to remember that even if Goog is told off and has to dial its appetites back, it still sits on a database of surveillance data on people through the web, the browser, the services and Android. Which database, for example, is used by the US police for location->people requests, of which folks by definition only some are potential subjects of investigation (see e.g. https://www.nytimes.com/2019/04/13/technology/google-sensorv...).