> First, Google started to leverage its ownership of the largest web browser, Chrome, to track and target publishers’ audiences in order to sell Google’s advertising inventory. To make this happen, Google first introduced the ability for users to log into the Chrome browser. Then, Google began to steer users into doing this by using deceptive and coercive tactics. For example, Google started to automatically log users into Chrome if they logged into any Google service (e.g., Gmail or YouTube). In this way, Google took the users that choose not to log into Chrome and logged them in anyways. If a user tried to log out of Chrome in response, Google punished them by kicking them out of a Google product they were in the process of using (e.g., Gmail or YouTube). On top this, through another deceptive pattern, Google got these users to give the Chrome browser permission to track them across the open web and on independent publisher sites like The Dallas Morning News. These users also had to give Google permission to use this new Chrome tracking data to sell Google’s own ad space, permitting Google to use Chrome to circumvent reliance on cookie-tracking technology.