Google should be broken up into 5 parts: Search/Adwords/Mail/Drive, Android, Chrome, Maps & GCP.
Search and AdWords are too tied however.
Think about Pinterest, Quora, or FB, for example, they have "native ads" but they don't operate Internet-wide ad exchanges
I'm not sure you get a benefit to the consumer from having multiple entities who can all still do search and manipulate ads, keyword sales and search rankings for example.
Shimano has a near monopoly on bike parts, and it’s mostly fine. DJI dominates the pro drone market, and it’s fine. All monopolies aren’t evil.
DJI being in China means they will lie, cheat, and steal from competitors such that meaningful competition becomes impossible.
Innovation and consumer value suffer. Monopolies automatically and unavoidably hamper competition and have secondary impacts on unrelated products through inflation of pricing, e.g. if a cog is overpriced it's taking spending away from other markets.
Corporations are not people, they are constructs that act toward to goal of self preservation at any cost. Once they exceed a certain size, individual humans in the loop lose meaningful control over the behavior of the company as a whole.
The international legal situation we find ourselves in automatically places Chinese companies outside the reach of accountability to any rules by which most of the rest of the world have to abide.
By themselves, monopolies could be functional participants in a healthy economy, but there are too many factors making that position completely untenable right now.
We are entering into a new era where big techs are so massive they can fight sovereign states and win, heading us into a new era of neo-feudalism were "civil rights" are only granted if they are not in the middle of our new digital lords lust for profit and power.
So people might think this is unlikely and conspiratory, but its just natural human nature, social dynamics and following the political vectors by the aggregation of the past events.
If they are willing, they know the secrets of everyone, and its just a matter of pressing the right people to bow to their will and that's it, we become the fools of Weimar republic that were not aware of the dangers ahead of us, because there were no historical precedent to make us vigilant and aware, and all the signs were well aligned to a hostile takeover.
Maps already charges fees for all location-based apps (cabs, deliveries, fleet tracking etc) like Uber. It may have to tweak its pricing, that's all.
GCP has a revenue model as strong as AWS. There's a reason why Google is pumping money into it.
Chrome is the only one that could be called a loss leader but given its dominance, it can figure out a model. If Adobe photoshop can survive as a paid software, so can Chrome and its Developer Tools.
Don't we all love "disrupting" things?
Youtube must be split from Google ASAP!