The meteoric rise and ongoing demise of Blue Apron (2019)

I really enjoyed my time as a Blue Apron customer, but the sheer amount of packaging that I threw out made us stop. Very little of it was recyclable.

That's one of my takes too, you gain 10% of convenience but everything else is either as good or worse (more packaging, more expensive, delivery issues) than simply buying your own stuff.

I also feel that it's not something for which we need a service, at that rate we'll have a butt wiping startup by 2050

For me, the issue was that the recipes took too long. The huge amounts of packaging didn’t help, either. It was way too much work overall.

We used them as well. I did not feel that the quality of the ingredients was particularly high. In the long run, we ended up using Good Eggs mostly.

> But sometimes, you realize you just don't like to cook.

Simple as that, really. Convenience always wins. Cooking is easiest when someone else does it for you.