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Agreed. This is straightforward fraud: they promised to find the lowest possible prices, and instead deliberately overcharged people in order to line their own pockets. In a properly regulated industry, this would be a violation of their fiduciary duty, which is punished extremely severely.

You would be hanged in some countries.

After the company pays the fines, a shareholder lawsuit could (in theory) force the board to claw-back executive compensation.

Indeed. Anything less than this is a slap on the wirst that will change nothing.