Then explain how a smaller company markets goods and services in the EU without resorting the brand level advertising? Lack of targeting data makes it financially impossible until a company reaches a certain size.
This seems to be a premise you are working with, but as someone with my feet in Europe, it just is not true. Lack of targeting data may make it a bit more expensive to market goods, not "financially impossible". I see ads from small companies all the time. Some are even related to my interest, specially when they are located close to things related to the ads.
Not sure why you think this wouldn't work in Europe.