The alternative being weak data privacy laws and the same consolidation happening anyway?
But yes, I'm fine with it. Compliance is really not that hard until you reach the scale of those same dominant players.
But yes, I'm fine with it. Compliance is really not that hard until you reach the scale of those same dominant players.
Probably true in Europe. Regulation and taxation schemes are onerous there. Only the large can survive.
Also advertisements is more than just spending money, you need to mesh with the local culture as well. An American multinational doesn't really mesh well with most people and people reject their marketing, while local companies understand much better what the local people wants. In theory the giants could just hire locals, but in practice that has been really hard for them to do, as we can see every country has their own grocery store chains, brands etc.
Anyway, we can't refute all your points. It is really easy to just ask more and more questions, but at the end the results is what matters. And the real world results says that Europe is very good for small new businesses.