"The words Mozilla, Google, Sony, and Atari pretty much mean nothing." Not true!

  Google => Googol, 10^100
  Atari => A situation in go where a chain of stones only has 1 liberty.
  Mozilla => Mosaic killer + Godzilla
  Sony => Conflation of sonus (the latin word for sound) and sonny (young boy).

That of course isn't to say that this excellent article is invalid, just that he happened to choose all companies who's names do in fact means something.