Coaching Paradox
seths.blog
seths.blog
Where are you going to find a business coach that is a retired business leader whose credibility based on past success justifies your making material changes to your behavior based on their influence? Good luck!
There is an industry of "business coaches" but from I've seen, almost as a rule the coaches are not retired business leaders with undeniable accomplishments (because why would such people want to work for you?). It's a market for lemons (which the OP acknowledges as a "doesn't help" but they don't share how to navigate this issue. Fluff article from someone peddling self-help. Icky, and case in point! How many entrepreneurs is Seth coaching? Oh right, he sells a product, he's not coaching [visibly]...).
So, we get our coaching from mentors and advisors. We still get our coaching.
Also you say "even if you want to": Do you agree with the article that business leaders seem not to want coaches? I honestly haven't seen that.
Sometimes being told what you need to do fails to bring home how important it is and why it's really bad if you mishandle it.
Leaving the Chair out of things, you have organizations like EO, wherein you simply have a peer group of others, but EO is big on talking through a "gestalt" (rather than prescriptive) model, so that the material changes you make are what you take away, rather than an edict you have to follow.
And while there are obviously tons of lemons and charlatans, I think you'd be stunned by just how many ultra-high-performing CEOs and C-suite execs have coaches themselves, sometimes sourced from their companies (or their boards), and sometimes as personal endeavors.
> Pianists, orators and athletes all have coaches.
Younger pianist and athletes do have coaches. That's because they can have some great abilities yet lack precious experience and maturity. And they can be helped with that by other, older practitioners who themselves may not (or no longer) be able to compete at the same level.
Indeed many older pianists no longer have teachers. Many senior concert players teach as well.
They're really aware of the complexity of this - where they see the value of coaching as a tool, and know it's not a medical industry with the need for such high qualification time as eg. councellors or therapists, but that anyone calling themselves a coach means people do a lot of advice / self-help / general fluff without it being what they understand coaching to be. Getting accredited means having training, having certain number of logged hours doing coaching, recording sessions for assessment, passing an exam on ethics, limitations, confidentiality, methods, etc...
In the ICF understanding of coaching, a coach doesn't need to be a domain expert (although domain familiarity helps), as the coach's job is to help the coachee (client) be the expert / get unstuck / manage themselves. No matter how good a business leader I am, I'll never know your company and the individuals involved as well as you do. But if I'm good at asking you questions that help you see where you're stuck and see things in a different perspective, you'll come up with better solutions than I ever will. If I give you good advice, you'll see me as a guru or authority, and not build your own answers. And if you need a mentor, or advice, then in coaching that would come up and we could talk through ways you could find that.
(Disclaimer: I've completed an ICF accredited course, and am slowly working on my 100+ hours of coaching others and exams to be accredited).
I think we tend to let mentoring happen naturally in that space. Devs naturally learn from more experienced folks as they work. Sadly I’ve spent a huge chunk of my time working solo over the last 5 years. I’ve recently joined a FANG company and I’m excited about the prospect of finding a mentor there. The networking aspect alone is pretty killer. In general it’s nice to be somewhere that my peers push me on a daily basis. This reminds me that I need to be more proactive about finding a mentor.
Thanks to magic of internet, you can find programming coaches for relatively cheap:
https://mentorcruise.com/coach/coding/
Of course for most people "relatively cheap" is the same as "too much" which is why you're looking for a mentor and not a coach.
Coding is all about problem solving, which is typically the easy part of anything meaningful. Finding the right problems to solve is much harder.
I think the type of people that would be good mentors to me are beyond the point of needing any amount of money that would be reasonable to charge for their time. I think most people capable of meaningful mentorship, including myself, will likely be doing so for reasons other than financial gain.
That said I think getting coaching for various skills is totally valid, including coding. What I need, personally, is more about cultivating a healthy mindset about technology, strategy, and leadership. There are probably few people in the world that have something meaningful to say about those things.
So yes, being proactive about finding a mentor is a spot on advice.
"Coaching" is a negative term in some circles. In legal circles, it suggests you were told what to say to sound credible. I had that in mind when I first saw the title of this piece.
Business has a lot of legal ties. Perhaps that's part of why we speak of mentors and VCs and not coaches. In business, no one wants you to be coached to sound authentic when you are full of bull.
Mentors don't coach you in that sense. Instead, they help you genuinely grow into the role (or should).
I'm not sure this is true for all fields. Do chess masters have coaches? Do famous novel writers have coaches? Do top scientists have coaches? Maybe some, but it doesn't seem to be a staple.
Novel writing is more subjective - if it were a clearly competitive endeavor with objective rules, I'm sure that the top performers would have coaches as well.
I think this is the critical takeaway. Business and engineering are not "clearly competitive endeavour with objective rules", even though some attempt to make it so.
But the real distinction that jumps out is cardinality. Most of the coached people are individual producers, or members of smaller teams. Not captains of industry.
But even captains of industry tend to have spouses or spiritual advisors or trainers of some sort.
Note that these are all, as we say in the software business, "individual contributors".
And the new accepted wisdom is that there can be no truly outstanding individual contributors. "10x developers" or whatever you might call them, cannot possibly exist, only people who "enable" teams can have any kind of significant impact.
And so it makes no sense to develop or coach extraordinary abilities in individual contributors.
Why this is being accepted despite the clear, overwhelming and long-standing evidence both from within the field and outside it, is beyond me.