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The nice thing is that the format of promos are pretty consistent. Video intro, promo for about 60 seconds, then main video start. I've never felt bothered by skipping ahead past the promo. Actually many viewers feel really glad and supportive that the content creators they're fans of are getting sponsored and paid.

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> Video intro, promo for about 60 seconds, then main video start.

Even better are ad sections that are coloured differently to that of the main video. A good example here is Chain Bear [0]. Chain Bear's colour style is based around yellow, and here the sponsored section is NordVPN, with a blue colour scheme. Very easy to skip exactly to where the content starts.

[0] https://www.youtube.com/watch?v=nivswe7Zyuc

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