Google moves to mainstream RSS with a simple name
readwriteweb.com
readwriteweb.com
I was at a lecture once given by a top Australian political PR/Lobbyist. He recounted running the battle over some environmental policy that the National Farmers Federation (NFF) was opposing.
Fascinating stuff.
One of the central components was 'owning' a handful key phrases. They wanted 'sustainable' (as in economically sustainable communities).'Custodianship' (the farmers as opposed to collective) to be associated with them. He showed the progression of the use of these in the media over the campaign period.
There was a 180 degree turn. All those words completely changed sides & completely changed meanings. The public attitudes (eg for/against sustainability) didn't.
I wonder what RSS adoption would have been if the it had a better lingo to begin with.
Just like how it says "www" or "http", but people associate both of those with "web page".
Just thought I'd get that one in there. If you need to market it to someone, call it that.
Come to think of it, that is a smoking hot idea. There really is no TiVo of the internet feed reader.
You don't star your subscriptions. Your feed reader doesn't crawl out on the internet looking for more content like what you're already "recording". You can't set up a wish list... and there's no real clearinghouse of feeds (listings) or the semantic links between them (read Coding Horror? you may also like Joel on Software). I know the analogy is not perfect, but it sure seems like fertile ground...