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"middle managers" are not negotiating these partnership deals.

I don't really buy the compression algorithm thing either - surely they make more off of ads than the savings that would be generated from better compression.

pretty sure this is just hardball over revenue sharing, data sharing, and technical requirements...

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Sure they are. In mega-corporations like Alphabet, even the head of YouTube is a middle-manager.

The “head of YouTube” is Susan Wojcicki [1]. Her title is CEO of YouTube, she reports directly to the CEO of Alphabet, Sundar Pichai [2], and is frequently floated as a candidate for next CEO of Alphabet if Mr. Pichai left. She has thousands of people in her reporting chain. She is about as far from a middle-manager as you are from being Alphabet’s CEO. Please inform yourself a bit more before making completely outlandish statements.

[1] https://en.wikipedia.org/wiki/Susan_Wojcicki [2] https://en.wikipedia.org/wiki/Sundar_Pichai

Hah, Wojcicki being the next CEO would be the end of Google. Who needs a CEO that is despised in their organisation and utterly ignorant to what is happening on YT?

The term "middle manager" doesn't mean "someone who has a boss and also has reports".

See https://en.wikipedia.org/wiki/Middle_management

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