Interesting take on the concept.

I'm not too sure about the target market (or in this case, the product offering). I really don't see very many people wanting an "artifact" like a vase or bowl showing up in their mail every month. With candyjapan, you get interesting new candy to eat and taste and there is a novelty to it. Arts and crafts however is a lot less functional, and I can't see anyone really wanting something like that.

However, I think maybe you could find a niche in Indian fashion items. Shoes, jewelry, shoals, interesting little pieces that people can share and show off. Maybe that would be more interesting to the consumer?