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Maybe just so that they can add this joke?

> If sold out, a 2/6 lb. Burger can be specially made at no extra charge.

Maybe ninths rather than sixths are a fraction used somewhere? Railroad gauges? Music meters? Firearm calibers?

Probably focus tested and 3/9 was more popular.

because 9 is bigger than 6-- atleast I think. I am american so I could be wrong.

could someone from the EU confirm please?

If they went with 2/6, then someone else could advertise a 3/9 and "beat" them.

I can still beat them with a 6/18-lb. burger!

There's an upper limit before it starts to get ridiculous and backfires again. I would say that's anything more than single digits.

18 is way too big, i'll never be able to finish that

They didn't, the 2/6 is made when they run out of 3/9s.

> Fans of big burgers and big digits are encouraged to grab an A&W 3/9 lb. (...) If sold out, a 2/6 lb. Burger can be specially made at no extra charge.

Because 2 < 4 :))))))))))))))