Oh, I just came across this link on TechCrunch. Perfect example of the human story, even if it is completely off topic and unrelated, it made it on to techcruch because it is something funny, and most importantly human relatable. http://techcrunch.com/2011/08/16/jeremy-and-his-mom/

We've all had times when Mom embarrassed us because she wanted us to call, right?

One last bit of advice. You mention you need to work on 'marketing', if you think of it as 'positioning' at this point, that will hopefully help you better understand where your product fits, the need it answers. Once you know that, marketing should be much easier.