Barely anyone knows Chiquita used to be the infamous United Fruit Company, so it can work.
In an age of ethical consumerism, it's undeniable that not breaking with the past would've had a significant impact on their profits.
Does anyone really think clothing brands are avoiding Xinjiang cotton if their product still comes from China or another south/east Asian country?
https://en.wikipedia.org/wiki/United_Fruit_Company
Some entries in the table of contents sound a bit embarrassing, like "Banana massacre" and "Aiding and abetting a terrorist organization". Description of a coup is to be found if someone reads the entry about Guatemela.
Various other top DDG results are about the same three things, dictionary entries and Pablo Neruda's poem.
[1] https://duckduckgo.com/?t=ffcm&q=United+Fruit+Company&ia=web