Definitely has potential. Whatever it is, I'm very certain it will be a short, common dictionary word, that will poison its general meaning forever, like how Tesla is not Nikola anymore.
I seriously doubt it will poison the word. When you hear the word alphabet, do you think of Google? These companies are too deeply ingrained in the public consciousness to meaningfully change their name. It's a legal thing, nothing more.
Thankfully, context clues let us sort these things out in the vast majority of cases, but there is some small cognitive load there. I do think alphabet being called that poisons the word, in that it creates opportunity for ambiguity. It's another wrinkle in an already messy language that's mutating and forking on multiple fronts. No cap, I'm finna stop alphabet-wannabes yoinkin muh words, it's annoying.
hijacking the cultural cache of the phrase "that's so meta" - deviously clever and annoying