It isn't even a settled debate whether CEOs know what is going on or are a particularly important driver of outcomes. It is unlikely that NLP models can foresee the future, even if bankrolled by hedge funds.
It isn't even a settled debate whether CEOs know what is going on or are a particularly important driver of outcomes. It is unlikely that NLP models can foresee the future, even if bankrolled by hedge funds.
It's pretty clear that a negligent/criminal CEO will lead to the bankruptcy of a company and a loss for investors. So yes, you can say at the extreme end that CEO's are drivers of important outcomes.
Now whether it's effective I think is another subject all-together. My own opinion is that micro-expressions, body language, etc. have been studied and used by the FBI/CIA for their field work. The idea being that once you establish a baseline behavior, you can notice "clusters" that deviate from the baseline based on verbal+non-verbal cues. So I don't see why an AI couldn't do the job.
There are many companies where it's likely that a negligent CEO (even a criminal one) wouldn't lead to the bankruptcy or even close. Many companies might be better off with a negligent CEO rather than one actually trying to do much. Right now Google could be run by a person on the beach sipping margaritas. Many other big public companies with very strong competitive positions probably could too.
A criminal ceo will often lead to the dissolution of a company so I don’t really see how this follows.
Most of Enron (some was actually ok) wasn't a real business either.
It follows like this:
A great business can often be run by a fool and be fine, because the business is just so good. Think Google, Coke, and almost all newspaper companies in the 20th century.
The opposite is not true - a terrible business is hosed no matter how good the CEO is. Think farms, most retail businesses, newspapers in the 21st century.
And most companies sit somewhere in the middle - the CEO can make a difference.
i) A business where the true state of it is being hidden to raise money to keep it afloat and it's not sustainable without raising said capital. Enron did this, raising lots of debt financing. Theranos did it with equity.
ii) A business which isn't sustainable over any time period without external money to keep it afloat. It need not be fraud, it could just be stupidity on part of investors, executives. Many internet bubble businesses were this type of "not real".
Enron had a lot of businesses under the corporate umbrella. Some of them were real (they owned hard assets, pipelines, energy generation assets). However, a lot of the revenue from other businesses was fake - derivatives revaluation accounting tricks (like, "hey this derivative contract is now worth $50 mill more because of some analysis we did, up goes revenue"), debt hidden via special purpose entities, and other similar things. The "not real" part of Enron was so big that it's debts brought down the rest of it. The chapter 11 process sold the real assets and the creditors got some money back and some employees stayed with those business.
I suppose you could have a portfolio of AI tools that would alternate between telling you “stonk go up” and “stonk go down”. Blame the customer for choosing the wrong one if they are unhappy.
I agree that this particular application seems... questionable, to say the least, but finance is probably the last place where data scientists need to work very hard to justify their efforts. Statistical modeling has been a core part investing for a very long time, and ML is just a subset of statistical modeling.
Of course we also did nlp to identify companies that were using language associated with negative returns in their quarterly conference calls. This was very successful, mostly by identifying pieces of shit we had not heard of yet. Once identified there were usually much stronger red flags. But the performance of that strategy was good. It definitely was not phrenology. Around 2001-2005.
If it works well enough, firms will put their CEOs speeches through models to ensure that their speeches rank well, and that will cause it to fail.
CEO ML team reverses model used by Investors and uses it to write own speech
what matters isnt what their intent is, what matters is how the greater fools will react.
as such, figuring out what the fools will do can lead to successful pumping and dumping, adding more liquidity skimming.
they did that successfully with trump