Reviewing the settings today I see Amazon added several new classifications of history (e.g. Smart Home Device History, Recorded Sounds History). Rather than respecting / extrapolating my existing choice, they all defaulted to Forever.
These kind of dark patterns are depressing, but I catch a glimmer of hope when I see people like this raising awareness of them.
To me, it's more than just privacy. It's about simple decency. As a developer I've always felt a strong sense of stewardship for the trust my users have placed in me.