Because you can't get out of student debt, the banks are more than happy to make loans to people who shouldn't really be taking them. Eventually, the bank will get its money back. For the education bubble to be popped, there's going to have to be a change in legislation allowing people to be protected from student loans if they go into bankruptcy.
Once that's the case, banks will start being more careful with the loans they make, there will be less cheap money available, and people will have to start making more rational decisions about which college they attend.
I think there is a balance there, but that is the huge deal: no one should be able to co-sign, and you should be able to go into bankruptcy after a long period of trying to make it work and drop the student loan dept too.
I don't want to swing the other way and see chapter 7 bankruptcies right after school driving rates up to absurd levels.
* WARNING - ANECDOTAL EVIDENCE AHEAD - PROCEED WITH CAUTION! * After I graduated high school (~ 8 years ago), I realized how little information I got from the school about college and my post-high school options. Most of what I had learned was from doing my own research and what my family had told me. Perhaps all the college counseling went to the gifted and talented group (yes, there actually was such a group in the school for each year).
The public school education system probably sucks in this regard for the same reason why most public schools don't teach anything about personal finance: there is none. No good reason whatsoever. It's quite baffling really.
Additionally, you don't get the "judgement" part of your brain until after you're partially through/done with college: http://www.hhs.gov/opa/familylife/tech_assistance/etraining/...
I get your argument, but the cost is far past $1.
$11,110 per semester out of state for guaranteed tuition plan and $1,185 in fees.
in state is $1,185 in fees and $2,248 per semester.
So here are starting and mid-career salaries (medians) for different colleges:
http://www.payscale.com/best-colleges/best-engineering-colle...
And I guarantee you 100k a year buys you a MUCH nicer house in Atlanta than in LA (further skewing the value).
Most college advice books orient on the Ivies- or did circa 1999 or so.
Scholarship markets in my family's experience are atrocious, they might as well not exist for certain demographics/majors.