We registered this domain in 2010 back when there was actually something called the "exact match bonus" in SEO. Basically if your domain exactly matched the searched keywords Google just automatically gave your site a massive boost in that SERP!

I can see why they did this since there were only a few TLD's back then compared to now and thus owning the .com for a specific keyword was a legitimate signal. I can't remember exactly when this got deprecated as a ranking factor but it was very useful for the first few years!

Over the years I've accumulated the domains of failed competitors that had more punchy names and toyed with the idea of rebranding but don't think it's worth it. The SEO risk of a rebrand is substantial concern.