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Honestly, I think this fails at the first bullet point: "Pick a niche that is already validated". My first bullet would be "Build a product that your existing customer says they need and they can't find." That's how all my SaaS as a solo have come to be.

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In a way that is the same point, just in your case you have already existing customers. But if you don't have a look at what other companies customer are doing and optimize for a segment of those can certainly be a good approach IMHO

Sort of but not really. The article is mostly about differentiation. But if there's no existing solution to a customer problem, then you don't have to differentiate.

Before that, how do I find customers and clients?

Start on a job board. Get a freelance gig with your skills. Anything.

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