I know pop culture references don't always go over well here, but this reminds me of the Kanye situation at the VMAs. He was likely drunk and attention-seeking, but he was also probably completely incensed when he saw Beyonce fail to win Best Music Video for "Single Ladies". He saw such a misunderstanding of a clearly superior talent and effort that resulted in a qualitatively better result, and he couldn't help but say something, and ended up putting his foot in his mouth.