In the days of poor information diffusion I guess content marketing was even more important than today: the Michelin Guide was similar: the tyre company wanted to encourage people to drive more, and figured the guide book would not only help with that but people would have the name Michelin in front of them. Hence the star ranking (go if you’re in town; if you’re in the area, worth diverting your trip a bit; worth making a special trip).
I actually used to jokingly call the iPhone “the destroyer of bar bets” but after a year or so on the market those discussions had pretty much died off, so maybe it wasn’t a joke.
And I'm saddened when I have to say "Well, we went to the library, and we hoped their encyclopaedia wasn't too racist".
In fact, as a kid I learned to use certain countries as a sort of metric of an encyclopaedia's relevance - if it discussed Rhodesia in the current tense, be very careful with anything else in it.