> The company, which began as Fabulis, a gay social networking site ...
Good pivot.
This is nearly unreadable on an iPhone. The page keeps scrolling back up to the top as I try to scroll down. If the author is reading this, please get rid of that script.
I've unsubscribed multiple times from this site and the emails keep coming. Maybe something to so with their having 500,000 'users'. Isn't it illegal for a US business to send spam?
Article says little of "what worked". Oh they have social sharing buttons. Surely there was more to it than that!