>"First with our contour design that delivers sound directly to your ears"
What does that even mean?!? These are in-ear headphones, how else are they supposed to deliver sound?
Feels silly to have such a comment to make a two point slide.
Google shows this thread as the only place this quote exists. What Apple does say is, "Apple today announced the third generation of AirPods [marketing speak deleted] in a new contoured design", the benefit being that it "[sits] at just the right angle for comfort and to direct audio into the ear".
This is a reference to the previous design of AirPods, which worked great for some people and not well for others (I was in the latter group). The implication is that the new design will be more comfortable for more people.