For those who missed the keynote, here are some laugh-inducing moments - "Our Pro users love to use physical function keys. So we have added them"
"Our Pro users like to connect a lot of devices without using a lot of dongles"
For those who missed the keynote, here are some laugh-inducing moments - "Our Pro users love to use physical function keys. So we have added them"
"Our Pro users like to connect a lot of devices without using a lot of dongles"
It was time Apple valued pro users more than they valued their laptops looking good in hero pictures.
We've grown up in the era of designers that make us think that design is aesthetic and like fashion, it evolves. I think of it like an engineer - its job is to solve a problem.
Apple have de-Ived and gone for practicality over fashion-accessory style. I'm not convinced that's a bad move.
> One afternoon, Ive and Bart André removed the bottom panel of a MacBook laptop, revealing black and silver components arranged, with unnecessary orderliness, on a matte black circuit board. Ive looked down happily. “This is such an extraordinarily beautiful thing,” he said. André noted that, in a competitor’s computer, the board would be green. He sounded embarrassed on behalf of that other machine. On the same table was a plastic model of an existing Apple headphone—an EarPod—the size of a golf driver.
Having ugly feet on a laptop does betray a slight change in values. And yes, it's minor but it's like the extraneous requests on a rock star's rider. If they're not getting this right, what else are they missing?