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My point in linking to the settlement wasn't about the fine, it was about the guarantees, oversight, and accountability that came with it. Read the FTC news release, and you'll see that these are pretty extensive.

And I agree completely on the public conversation, this is why we released this dataset and why we are doing project Aria.

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Understood, and I reread the article just in case. My point is/was that it must come as a natural impulse to be privacy sensitive. Privacy hopefully becomes part of the culture / dna of Facebook, not just because the FCC and the privacy board are looking over your shoulders, so to say :)

How do we prevent becoming “walkable surveillance machines”? How can we control the scope and and the issue of consent? These are more rhetorical questions, but hopefully it is part of the dialogue internally at FB.

These are great points. And yes, we'll only get there if it becomes part of the culture, which this is trying to communicate:

https://about.facebook.com/realitylabs/responsible-innovatio...

but I don't expect you to take it at face value yet, we have a long way to go.

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