This is an antipattern of change. It does not need to be perpetuated because it reproduces the permanence of the constructs we want to dismantle. Even more importantly, these entities are fully aware of this and craftily guide the masses toward individual responsibility as a default, knowing that it won't affect real change. The antidote to this is critical collective action which realizes the impossibly of change as itself an impossible stance to take.
Collective action doesn't do itself, and the words "collective action" don't constitute a plan. Individual evasions at least make things more expensive to do.
Also, individual action doesn't crowd out collective action. Not protecting yourself doesn't create collective action. A concrete plan with concrete individual actions to take creates collective action. Individual sacrifice to create institutions creates collective action. IMO you should be ready to tell people where to show up before you tell them not to help themselves.
My point is that "If you can't stop Facebook snooping" is a self-limiting assumption. Of course we can stop Facebook from snooping. Facebook's ability to snoop relies on the social, political, legal, and economic assumptions all of which are constructed by people and therefore aren't immutable constants. Our progress toward changing that is realizing that all of these things are things we made and therefore can change.