> Half of the study volunteers were told they were getting an “open-label” placebo and the others got nothing at all. He found that there was a dramatic and significant improvement in the placebo group’s IBS symptoms, even though they were explicitly told they were getting a “sugar pill” without any active medication.
https://www.health.harvard.edu/blog/placebo-can-work-even-kn...
The story of placebos is actually pretty complex.