Italian software engineer here. Just ignore the douchebags that came up with that rebranding strategy and the journalists that indulge them. It's all a massive show put on to get the investors money. It's wrong to reduce a country of 60 millions people to be "good chef and good designers". Don't lean into stereotypes of other countries and don't listen to people that try to use stereotypes to market you products from that country. Especially when the whole thing is wrapped with strong nationalism masked as pride.