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Comment by rorrr | Hacker News Reader

So who is the target audience? Finance pros can already read SEC filings.

SEO is the only obvious source of traffic and money I can think of.

Make a team of finance analysts who all cost $200+ an hour 10% more efficient. Collect money hats.

Seriously, this is like "Bug tracking? You've got high priced professionals, why can't they just use Excel or sticky notes?"

I'm only a single data point, but I'd rather see data like this in a non-prose format, preferably in tables -- the way SEC documents are served up from EDGAR.

Lawyers? Retail investors?

Even for finance pros who currently parse the raw filings, I can see how having an auto-generated human-readable summary that pulled out the key points would save enough time to be worth spending money on.

So here are the two versions:

http://marketbrief.com/goog/10q/quarterly-report/2011/5/10/7...

http://sec.gov/Archives/edgar/data/1288776/00011931251113442...

They look pretty identical to me. Plus sec.gov has the June 30th report that MarketBrief simply doesn't have.

http://www.sec.gov/Archives/edgar/data/1288776/0001193125111...

Look: http://marketbrief.com/goog/financials

The last one is from May 10th.

And this is Google we're talking about, a major player. Imagine what kind of things they may have missing for smaller companies.

Their pro package is cheap for an analyst data service.

Doesn't answer the question. Any hedge fund or large trading desk will have prop tools that are probably 100X better as they have unlimited $ to go after more data. Is the hobbyist going to be subscribing... doubtful. Cool idea, but small market imo.

I should have been more clear that finance pros do not all already read SEC filings. Some pay for news services this could replace. Some read the filings manually and would pay a small amount of money to not bother with edgar. They won't get the unlimited-budget firms but they could get a branch manager to replace a $3k/year newsletter with this.

Hey Michael, would you contact me please, I'd like to chat with you more about this idea. My email is in my profile. Thanks

Sent.

Build out a system that organizes all of this financial information. Make it freely available. Build a pay service around it: top notch, cheap retail brokerage.

What other services could you get investors to pay for if they had all the information necessary to make thier own investment decisions in an easy to use format?

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